After a successful result at the Lugano Congress Palace, WINE EXPOGUSTO has chosen an Italian venue for the second edition of the wine and agri-food/eno-gastronomic fair planned from 30 September to 2 October 2016 at the Arezzo Fiere location, the most important trade fair and conference centre in central Italy.
Professionals and enthusiasts are invited to take part in three days designed to exhibit the best of quality wine and agri-food production with the participation of interesting companies selected for excellence from Italy and the world. The protagonists at WINE EXPOGUSTO include producers of wine and artisan beer, coffee and teas, sweets and chocolate, cheeses, legumes and cereals, honey, preserves and marmalades, extra virgin olive oil, vinegars, bread and baked goods, pasta and rice, fruit and vegetables, fish, salt and spices, meat, cured meats and sausages… and much more.
WINE EXPOGUSTO is a place to discover and purchase the delicacies that represent the heritage of typical products appreciated by food service professionals as much as the final consumer who is more and more attentive and attracted to quality and to products recognised as authentic expressions of a territory.
WINE EXPOGUSTO is not only an exposition but increasingly also an experience, interpreting the eno-gastronomy phenomenon that is the prime reason for travel for 49% of tourists the world over who are choosing “experience tourism” over “destination tourism”. This figure emerged from the recent study by Food Travel Monitor that surveyed the opinion of a sampling of about 3000 travellers in 11 countries throughout the world. Half of those who travel for pleasure are “food travellers” likely to share experiences and recommend destinations. 71% of “food travellers” buy eno-gastronomic products and for 82% of these, products linked to wine and food are the most important and significant travel souvenirs to treat yourself and give.
In light of the known trend that is now very current considering the numbers of the recent study, WINE EXPOGUSTO is well placed as an ideal showplace to satisfy the desire to discover and at the same time to experience, learn and connect looking with particular attention at the Italian and international buyers expected at Arezzo Fiere. WINE EXPOGUSTO is an initiative organized to link B2B and B2C providing companies with a privileged stage to present and develop their offering that goes beyond the limit of the trade show by creating a useful opportunity for dialogue and an occasion for networking in a strategic location in just over an hour's drive from Florence and a little more than two hours from Rome.
Event planners have dedicated, in fact, ample space for activities involving restaurant professionals and enthusiasts through a structured schedule of events over three days including workshops, tastings, cooking shows and master classes designed to create opportunities for interaction and exchange between the producer and the end user. An extraordinary occasion to put the spotlight on products of excellence and the artisans that are the custodians of quality and diversity.
WINE EXPOGUSTO is an initiative organized by Iron 3, a company that boasts a decade of experience in internationalising winemaking and Food & Beverage businesses through the organization of B2B meetings with international importers and Arezzo Fiere e Congressi one of the most important companies in the Italian trade fair industry. This latest event further underlines its commitment to the promotion, enhancement and development of the economy of the large Southeast Tuscany area in its different components including productive, commercial, cultural and services including conferences and conventions.
